Last Updated on February 9, 2017.
|EU Data Transfers||While the European Court of Justice has held that the U.S.-EU Safe Harbor Framework is no longer "adequate" for the transfer of personal data from the EU to the U.S., Priceline.com and its parent company, Booking Holdings, comply with the US/EU and US/Swiss Safe Harbor frameworks for European Customer Data, European Affiliate Data, and European Employee Data.|
|Information We Collect||We collect Personal Data about you that you provide to us while using the Site.|
|How We Protect Your Data||We employ reasonable and current technical, administrative and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Data.|
|How We Use Your Data||We use Personal Data to provide you with the products and services from our Site, to build features that will make the services available on the Site easier to use, to contact you about these services, and to occasionally send advertisements, marketing material or other offers that we think might be of interest to you.|
|How We Share Your Data||We share your Personal Data with external service providers (e.g., hotels, airlines, car rental agencies), Booking Holdings companies, our third party partners, our agents, and otherwise for compliance with law and other disclosures. In addition, we may also share your Personal Data in the context of any future business transfers.|
|Accessing or Changing Your Data||Priceline.com understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by contacting us here.|
|Children||Persons under the age of 18 are not eligible to use any services on our Site.|
|Contact Us||Should you have any questions, concerns or comments, please click here. Priceline.com LLC is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.|
We process European Affiliate Data on behalf of, and in accordance with the instructions of, our relevant affiliates in the EU and Switzerland, such as in connection with customer support and other business functions. In addition, in limited circumstances, we may also obtain European Affiliate Data as necessary or appropriate in connection with litigation, government inquiries, internal inquiries, or similar matters. Questions about European Affiliate Data should be directed to us as specified in the "How to Contact Us" section below. In addition, we maintain internal policies and procedures governing the handling of European Employee Data. If we or our EU and Swiss affiliates cannot answer or resolve questions about European Employee Data directly, the individual concerned may contact the data protection authorities in their home country in the EU or Switzerland for further information.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. – based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
We value your trust in us and will work hard to earn your confidence so that you can enthusiastically use our services and recommend us to your friends and family.
We employ reasonable and current technical, administrative and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Data. To provide protection for credit card transactions while in transit, priceline.com currently uses Secure Socket Layer encryption.
We use Personal Data to provide you with the products and services from our Site, to build features that will make the services available on the Site easier to use, and to contact you about these services. This includes faster purchase requests, better customer support and timely notice of new services and special offers and more relevant content.
From time to time, priceline.com may contact you to request feedback on your experience using the Site, to assist us in improving the Site, or to offer special savings or promotions, marketing material or other offers to you, as a Site user. If you would prefer not to receive notices of special savings or promotions, you may simply opt-out from receiving them by using the hyperlink provided in these notices.
External Service Providers: When you use the priceline.com service to purchase an airline ticket, reserve a hotel room or a rental car or to take advantage of any of our other products and services (including travel insurance and destination attractions), we may provide Personal Data to the airline, hotel, car rental agency or other involved third-party, including other Booking Holdings companies, such as priceline.com’s subsidiaries, its parent company or its sister companies including Booking.com BV ("Booking.com"), Agoda Company Pte. Ltd. ("Agoda"), Traveljigsaw Limited ("rentalcars.com"), KAYAK Software Corporation and OpenTable, Inc. Please refer to the websites of third party suppliers for their Privacy Policies and other information on the suppliers.
Priceline.com’s Third Party Partners: In order to provide you with certain services, we may share your Personal Data with third party partners, or require that you transact directly with a third party partner. Third party partners consist of companies with which priceline.com has contracted in order to provide you with services or products featured on our Site, such as:
Please refer to the websites of third party suppliers for their Privacy Policies and other information on the suppliers. We may revise this list from time to time if we decide to offer additional services through these or other third-party partners.
Priceline.com's Agents: Many of the operations we perform require us to hire other companies to help us with these tasks. For example, priceline.com hires companies to help us handle mail and e-mail (including sending and delivering packages, postal mail and e-mail), analyze the data we collect, market our products and services, handle credit card transactions and provide customer service. The companies we employ to help us with these tasks have access to Personal Data to perform their functions, but may not use it for other purposes. Priceline.com requires all agents to whom Personal Data is disclosed to enter into confidentiality agreements and to agree to act in a manner consistent with the relevant principles articulated in this Policy.
Compliance with Law and Other Disclosures: Priceline.com reserves the right to release Personal Data in order to comply with applicable law and when we believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal process served on us. We may also release Personal Data to enforce or apply the terms and conditions applicable to our products and services, protect us or others against fraudulent or inappropriate activities, or otherwise protect the rights, property or safety of priceline.com, our affiliated companies, our customers, or others.
Cookies and similar tracking technologies, such as beacons, scripts, and tags, are small bits of code, usually stored on a user's computer hard drive or device, which enable a website to "personalize" itself for each user by remembering information about the user's visit to the website.
Priceline Cookies (First Party Cookies): We, at priceline.com, use our cookies to improve your web-browsing experience. For example, we use a cookie to reduce the time it takes for you to submit purchase requests by storing a registered user's e-mail address so that the user does not need to enter their e-mail address each time that they log-in to priceline.com. We will also use a cookie to keep track of your search criteria while you are engaging priceline.com's services. Priceline.com cookies are associated with a user's Personal Data. However, no third party may use the information we collect through our priceline.com cookies for their own purposes.
Third Party Cookies: We work with third-parties that place cookies on our Site to provide their services, including:
If you would like to opt-out of third-party cookies, here are some options:
If you no longer wish to receive interest-based advertising on your mobile device browser or applications, please refer to your device’s operating system settings, or follow instructions below.
Please keep in mind that, without cookies, you may not have access to certain features on our Site, including access to your profile/account and certain personalized content. Removing all cookies from your computer could also affect your subsequent visits to certain web sites, including the priceline.com web site, by requiring that, for example, you enter your login name when you return to that web site.
Priceline.com understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by contacting us here. To protect your privacy and security, we will verify your identity before granting access or making changes to your personally-identifying information. Any request to access your Personal Data will be answered in less than 30 days. If you have registered your profile on any of the services available on our Site, your e-mail address and password are required in order to access your profile information.
We will retain your information for as long as your account is active or as needed to provide you services. In addition, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Persons under the age of 18 are not eligible to use any services on our Site.
Should you have any questions, concerns or comments, please click here. Priceline.com LLC is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.