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Introduction

Last Updated on May 19, 2015.

Privacy Policy

Priceline.com® is owned and operated by priceline.com LLC (together with its subsidiaries, "priceline.com") and is part of The Priceline Group Inc. The following describes the privacy policy (as amended or otherwise changed from time to time, the "Privacy Policy") applicable to the services available through the priceline.com web site, the priceline.com mobile site, our iPhone, Android and other mobile applications and any other online communications and interfaces (the "Site") from priceline.com. By visiting the Site, you are consenting to the collection, use, disclosure, storage, transfer and processing of your personal data described in this Privacy Policy. On occasion priceline.com may revise this Privacy Policy to reflect changes in the law, our Personal Data collection and use practices, the features of our Site, or advances in technology. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this Site prior to the change becoming effective.

I. Our Commitment to Your Privacy

Priceline.com LLC and its parent company, The Priceline Group Inc. ("Priceline Safe Harbor Entities") comply with the US/EU and US/Swiss Safe Harbor framework ("Safe Harbor") as set forth by the US Department of Commerce regarding the collection, use and retention of personal data from the European Union ("EU") and Switzerland. The Priceline Safe Harbor Entities have certified that they adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. In particular, the Priceline Safe Harbor Entities adhere to the Safe Harbor with respect to personally identifiable data obtained in the US about: (i) customers and visitors to this Site from the EU and Switzerland ("European Customer Data"); (ii) suppliers, business partners, customers, and website visitors of our EU and Swiss affiliates ("European Affiliate Data"); and (iii) employees of our EU and Swiss affiliates ("European Employee Data"). EU European Customer Data is handled in accordance with this Privacy Policy, and any questions about such data should be directed to us as specified in the "How to Contact Us" section below. If we cannot answer or resolve such questions directly, the individual concerned may contact TRUSTe. To learn more about the Safe Harbor program, and to view the Priceline Safe Harbor Entities’ certification, please visit www.export.gov/safeharbor.

We process European Affiliate Data on behalf of, and in accordance with the instructions of, our relevant affiliates in the EU and Switzerland, such as in connection with customer support and other business functions. In addition, in limited circumstances, we may also obtain European Affiliate Data as necessary or appropriate in connection with litigation, government inquiries, internal inquiries, or similar matters. Questions about European Affiliate Data should be directed to us as specified in the "How to Contact Us" section below. In addition, we maintain internal policies and procedures governing the handling of European Employee Data. If we or our EU and Swiss affiliates cannot answer or resolve questions about European Employee Data directly, the individual concerned may contact the data protection authorities in their home country in the EU or Switzerland for further information.

The Priceline Safe Harbor Entities have received TRUSTe's Privacy Seal signifying that this Privacy Policy and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at https://feedback-form.truste.com/watchdog/request. The TRUSTe program covers only information that is collected through this Web site, and does not cover mobile application(s) or information that may be collected through software downloaded from the site.

We value your trust in us and will work hard to earn your confidence so that you can enthusiastically use our services and recommend us to your friends and family.

II. Information We Collect

We collect personally identifiable information ("Personal Data") about you that you provide to us while using the Site. Personal Data includes information that can identify you as a specific individual, such as your name, address, phone number, credit card number or e-mail address. We also collect non-personally identifiable information, including your IP address, search preferences related to specific searches, location, and bids through your interactions with our Site. When we link non-personally identifiable information with Personal Data, we will treat at as Personal Data under this Privacy Policy.

Our Site includes links to other web sites and online services whose privacy practices may differ from those of priceline.com. For example, you can log in to our Site using single sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Site to your profile page to share with others within your network. If you submit personal information to or through any of those web sites or services, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any web site you visit or online services you use.

The site also includes Social Media Features and Widgets, such as Facebook, Google Plus, Twitter, and YouTube. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

If you purchase certain services, such as airline tickets, for other travelers, we will collect the names of the other travelers. You must make sure that you have the right to provide such information. By providing any Personal Data of another traveler, you represent that you have all necessary authority and/or have obtained all necessary consents from such person to enable us to collect, use and disclose such Personal Data as set forth in this Privacy Policy. Personal Data of other travelers is collected only for the purpose of providing such other travelers' names to the appropriate travel supplier, such as the airline on which travel will occur.

III. Protecting Your Personal Data

To prevent unauthorized access, maintain data accuracy, and ensure correct use of Personal Data, we employ reasonable and current technical, administrative and physical safeguards. To protect credit card transactions while in transit, priceline.com currently uses Secure Socket Layer encryption.

IV. How We Use the Information We Collect

We use Personal Data to provide you with the products and services from our Site, to build features that will make the services available on the Site easier to use, and to contact you about these services. This includes faster purchase requests, better customer support and timely notice of new services and special offers and more relevant content.

From time to time, priceline.com may contact you to request feedback on your experience using the Site, to assist us in improving the Site, or to offer special savings or promotions to you, as a Site user. If you would prefer not to receive notices of special savings or promotions, you may simply opt-out from receiving them by using the hyperlink provided in these notices.

V. Sharing Your Personal Data

Priceline.com does not share your Personal Data, except as disclosed in this Privacy Policy or as otherwise authorized by you. Priceline.com may share your Personal Data with its subsidiaries and with third parties as described in the categories below:

External Service Providers: When you use the priceline.com service to purchase an airline ticket, reserve a hotel room or a rental car or to take advantage of any of our other products and services (including travel insurance and destination attractions), we may provide Personal Data to the airline, hotel, car rental agency or other involved third-party, including other Priceline Group companies, such as priceline.com’s subsidiaries, its parent company or its sister companies including Booking.com BV ("Booking.com"), Agoda Company Pte. Ltd. ("Agoda"), Traveljigsaw Limited ("rentalcars.com"), KAYAK Software Corporation and OpenTable, Inc. Please refer to the websites of third party suppliers for their Privacy Policies and other information on the suppliers.

Priceline.com’s Third Party Partners: In order to provide you with certain services, we may share your Personal Data with third party partners, or require that you transact directly with a third party partner. Third party partners consist of companies with which priceline.com has contracted in order to provide you with services or products featured on our Site, such as:

Please refer to the websites of third party suppliers for their Privacy Policies and other information on the suppliers. We may revise this list from time to time if we decide to offer additional services through these or other third-party partners.

Priceline.com's Agents: Many of the operations we perform require us to hire other companies to help us with these tasks. For example, priceline.com hires companies to help us handle mail and e-mail (including sending and delivering packages, postal mail and e-mail), analyze the data we collect, market our products and services, handle credit card transactions and provide customer service. The companies we employ to help us with these tasks have access to Personal Data to perform their functions, but may not use it for other purposes. Priceline.com requires all agents to whom Personal Data is disclosed to enter into confidentiality agreements and to agree to act in a manner consistent with the relevant principles articulated in this Policy.

In some instances we utilize service provider platforms to help us provide certain services to you such as our Career services provider where this Policy governs the collection and use of your Personal Data even though you are on a third party website. In these instances you will always know whose privacy policy governs the collection and use of your Personal Data by clicking on the Privacy Policy link provided.

Advertisements, Marketing Material and Other Offers: Unless you tell us that you do not want to receive these offers and subject to applicable law, priceline.com or those companies that we have a commercial relationship with, may occasionally send advertisements, marketing material or other offers that we think might be of interest to you. If you do not want to receive these advertisements, marketing material or other offers, please click here to unsubscribe. Where required by law, we will seek your consent prior to sending you any marketing materials.

Future Business Transfers: Our business is constantly changing. As part of that process, priceline.com may sell or buy other companies, and Personal Data may be transferred as part of these transactions. It is also possible that priceline.com, or substantially all of its assets, may be acquired by another company, whether by merger, sale of assets or otherwise, and Personal Data may be transferred as part of such a transaction. In such cases, the acquiring company would be required to honor the privacy promises in this Privacy Policy or obtain your consent to any material changes to how your Personal Data will be handled.

Compliance with Law and Other Disclosures: Priceline.com reserves the right to release Personal Data in order to comply with applicable law and when we believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal process served on us. We may also release Personal Data to enforce or apply the terms and conditions applicable to our products and services, protect us or others against fraudulent or inappropriate activities, or otherwise protect the rights, property or safety of priceline.com, our affiliated companies, our customers, or others.

VI. Our Policy Concerning Cookies and Other Tracking Technologies

Cookies and similar tracking technologies, such as beacons, scripts, and tags, are small bits of code, usually stored on a user's computer hard drive or device, which enable a website to "personalize" itself for each user by remembering information about the user's visit to the website.

As described in more detail below, our Site uses cookies to store your preferences, display content based upon what you view on our Site to personalize your visit, analyze trends, administer the Site, track users’ movements around the Site, serve targeted advertising and gather demographic information about our user base as a whole. On mobile websites and mobile apps, we may use Anonymous Device IDs and/or Advertiser Identifiers in a manner similar to our use of cookies on our websites. To opt-out of advertising and certain other cookies, please see the opt-out links below.

Priceline Cookies (First Party Cookies): We, at priceline.com, use our cookies to improve your web-browsing experience. For example, we use a cookie to reduce the time it takes for you to submit purchase requests by storing a registered user's e-mail address so that the user does not need to enter their e-mail address each time that they log-in to priceline.com. We will also use a cookie to keep track of your search criteria while you are engaging priceline.com's services. Priceline.com cookies are associated with a user's Personal Data. However, no third party may use the information we collect through our priceline.com cookies for their own purposes.

Third Party Cookies: We work with third-parties that place cookies on our Site to provide their services, including:

Opting Out of Cookies: We provide you with choice over the use of cookies as described in this Privacy Policy. However, our Site is not currently configured to respond to Do Not Track signals. If you'd rather we didn't use priceline.com cookies when you visit us, click here for how to configure your browser settings to reject cookies.

If you would like to opt-out of third-party cookies, here are some options:

Mobile Devices

If you no longer wish to receive interest-based advertising on your mobile device browser or applications, please refer to your device’s operating system settings, or follow instructions below.

Please keep in mind that, without cookies, you may not have access to certain features on our Site, including access to your profile/account and certain personalized content. Removing all cookies from your computer could also affect your subsequent visits to certain web sites, including the priceline.com web site, by requiring that, for example, you enter your login name when you return to that web site.

VII. How You Can Access or Change Your Personally-Identifying Information

Priceline.com understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by contacting us here. To protect your privacy and security, we will verify your identity before granting access or making changes to your personally-identifying information. Any request to access your personally-identifying information will be answered in less than 30 days. If you have registered your profile on any of the services available on our Site, your e-mail address and password are required in order to access your profile information.

We will retain your information for as long as your account is active or as needed to provide you services. In addition, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

VIII. A Special Note About Children

Persons under the age of 18 are not eligible to use any services on our Site.

IX. How to Contact Us

Should you have any questions, concerns or comments, please click here. Priceline.com LLC is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.