3 Star Hotel

George Hotel, BW Signature Collection

10 Arlington Lane, Newmarket Road, Norwich, United Kingdom View Map

$128 nightly

includes all fees

See Availability
George Hotel, BW Signature Collection1/98
George Hotel, BW Signature Collection photo 2
George Hotel, BW Signature Collection photo 3
George Hotel, BW Signature Collection photo 4

George Hotel, BW Signature Collection

Penny
Hi, I'm Penny! Ask me anything about George Hotel, BW Signature Collection: rooms, rates, amenities or policies.

About

The George Hotel is located 12 minutes walk from Norwich City center, where guests can visit all the city's main attractions such as the Castle, Cathedral and Chapelfield shopping center. There is ample free parking and complimentary WiFi throughout the building. The individual rooms at the George each have a private bathroom, tea/coffee making facilities, work desk, TV and radio. The George features an award-winning restaurant, No. 10 Arlington Coffee Lounge, Bar and Bistro, which serves modern European cuisine, from traditional English breakfast, light lunches to a la carte dinner. The Lounge Bar offers morning coffee, bar meals and a wide selection of beverages. The George Hotel is 1.5 miles from Norwich Railway Station and the Norwich International Airport is approximately 20 minutes' drive.

1,292 Reviews

8.6Very Good
Cleanliness
9.0
Staff
9.5
Location
9.1

What Guests Say

  • “The staff was very helpful. The on site resturant was a wonderful plus!!”
  • “Lovely hotel, very clean and the staff were really helpful and friendly.”
Show 50 Verified Reviews

Top Amenities

  • Restaurant
  • Free Internet Access
  • Free Parking
  • Accessible Rooms / Facilities
  • Pets Allowed
  • Non-Smoking Rooms
Show All Amenities

Room Options

Our Best Price. GUARANTEED.

Exclusively for Priceline members Details

Deluxe Double Room - Non-Smoking1/4

Deluxe Double Room - Non-Smoking

356 sqft • 1 Double

  • Alarm clock
  • Bathrobe(s)
  • Coffee/tea machine
  • Crib(s)
Double Room - Disability Access1/4

Double Room - Disability Access

302 sqft • 1 Double

  • Accessible room
  • Alarm clock
  • Bathrobe(s)
  • Coffee/tea machine
King Suite - Non-Smoking1/4

King Suite - Non-Smoking

399 sqft • 1 King

  • Alarm clock
  • Bathrobe(s)
  • Coffee/tea machine
  • Crib(s)
Standard Twin Room - Non-Smoking1/4

Standard Twin Room - Non-Smoking

302 sqft • 2 Single

  • Alarm clock
  • Bathrobe(s)
  • Coffee/tea machine
  • Crib(s)
Standard Double Room - Non-Smoking1/4

Standard Double Room - Non-Smoking

302 sqft • 1 Double

  • Alarm clock
  • Bathrobe(s)
  • Coffee/tea machine
  • Crib(s)
Standard Single Room1/4

Standard Single Room

237 sqft • 1 Single

  • Alarm clock
  • Bathrobe(s)
  • Coffee/tea machine
  • Desk

Room Details and Photos

Room Amenities

    Have a question?

    Ask Penny, powered by AI. Answers are taken from property information and reviews.

    What Guests Loved

    8.6
    Very Good

    Based on 1,292 reviews

    Location

    9.1

    Cleanliness

    9

    Staff

    9.5

    Overall Quality

    8.6

    Pros +

    • The staff was very helpful. The on site resturant was a wonderful plus!!
    • Lovely hotel, very clean and the staff were really helpful and friendly.
    • We had a very enjoyable stay at the George Hotel BW Signature in Norwich. The hotel is charming and well-maintained, with a welcoming and friendly atmosphere. Our room was clean, and very comfortable, with a cozy bed that ensured a great night’s sleep.Breakfast was excellent, with a good variety of options and well-prepared dishes. The location is ideal, close to Norwich city center, making it easy to explore local attractions, shops, and restaurants.Overall, the George Hotel offers a perfect combination of comfort, convenience, and attentive service.

    Cons -

    • Intermittent noise from neighboring bathroom!
    • Some stairs needed to reach our room- wasn’t a problem for us but could be for those with mobility issues.
    • All good. Clearer choices in the restaurant?
    Business Traveler (302)Solo Traveler (571)Traveling as Couple (985)Family with Young Children (243)Family with Teens (14)Senior Traveler (12)Group Traveler (150)
    10BeverlyPosted on: 11-14-2025

    The staff was very helpful. The on site resturant was a wonderful plus!!

    10DenisePosted on: 1-19-2026

    Lovely hotel, very clean and the staff were really helpful and friendly.

    9SanitaPosted on: 1-11-2026

    We had a very enjoyable stay at the George Hotel BW Signature in Norwich. The hotel is charming and well-maintained, with a welcoming and friendly atmosphere. Our room was clean, and very comfortable, with a cozy bed that ensured a great night’s sleep.Breakfast was excellent, with a good variety of options and well-prepared dishes. The location is ideal, close to Norwich city center, making it easy to explore local attractions, shops, and restaurants.Overall, the George Hotel offers a perfect combination of comfort, convenience, and attentive service.

    9DelythPosted on: 9-14-2025

    Friendly and helpful staff. Excellent food. Spotlessly clean.

    Intermittent noise from neighboring bathroom!

    10ValeriePosted on: 9-10-2025

    Lovely rooms and well decorated throughout the hotel.

    Some stairs needed to reach our room- wasn’t a problem for us but could be for those with mobility issues.

    9AlanPosted on: 8-8-2025

    Location. Car park. Reception. Room. Restaurant

    All good. Clearer choices in the restaurant?

    8PhillipPosted on: 8-2-2025

    Comfortable and clean room. Delicious breakfast. Friendly staff. Easy parking. Nice 10-15 minute walk into town.

    1JamiePosted on: 6-6-2025

    I'm struggling to think of anything,

    Premium price without a premium experience. The whole place is rundown and tired. The executive room was tiny, frankly a budget hotel feel to the place. Staff were disinterested and unhelpful. It was a special occasion for me and my wife which will forever be remembered for the terrible hotel.

    8SusanPosted on: 4-29-2025

    Close to relatives. Walk into townFamily run hotel. Friendly

    All ok

    8PeterPosted on: 4-29-2025

    Staff were fantastic breakfast very good

    Room was small, bathroom tired looking, no USB charging point

    7NiccholasPosted on: 4-26-2025

    On arrival receptionist was very helpful. Hotel and room were clean. Breakfast was excellent.

    The bar was not great, the room was small and quite basic despite me paying extra for an 'executive' room.

    8MarkPosted on: 4-25-2025

    Location, staff, bistro

    a/c in bedroomuncomfortable pillows

    8PhilPosted on: 4-21-2025

    Located in a very nice part of the city and not too far out from centre, so possible to walk in. The staff were all very friendly and welcoming. On arrival, receptionist Helen’s greeting was extremely warm and friendly and there was no issue requesting an alternative room. The breakfast was excellent and again, staff very helpful- particularly Ian/ and nothing was too much trouble.

    Not the best soundproofing in the rooms.

    6ArabellaPosted on: 4-21-2025

    Staff especially in the bar/restaurant were lovely.The location and set up of the hotel was great. The restaurant bar area being open 24 hours was a novelty although we didn't need it. Easy free car parking.

    We found our room comfortable but rather small for a couple. It was a bit decoratively rough around the edges with a lot of visible cracks in the wall The shower head could do with descaling as some of the water was blocked.We don't like Aircon so didn't use it. But to have the windows open was rather noisy with strange buzzing noises. Earplugs helped!Mentioned to reception on leaving, there was no herbal tea in the room which seemed strange as it's fairly standard with any tea/coffee making.

    10DebbiePosted on: 4-21-2025

    Staff very friendly, Arlington bistro very good for breakfast & dinner, gets busy at weekends - it was Easter - table always foundWithin walking distance of Norwich

    10AnnePosted on: 4-21-2025

    The hotel was in a great location. It had extremely helpful staff and a very comfortable room plus parking. Really lovely food, both breakfasts and evening meal. Great flexibility for booking in for meals.

    8MikePosted on: 4-18-2025

    Room fine, the girl on reception and the boys behind the bar were top drawer. Great food, would defo stay again. Well done team ??

    10RoddyPosted on: 4-16-2025

    Very comfortable room, friendly staff and good restaurant

    Nothing!

    7DavidPosted on: 4-13-2025

    Reported a defective shaver socket on first day. Again on third day as it hadn’t been rectified. Still had not been repaired on leaving.Couple of below par meals during stay.

    4ChristopherPosted on: 4-12-2025

    Waited 45 minutes for our meal in the Bistro no explanation no more drinks suggested. Bed was really soft and seemed old room was very small. Car park very small and due to a function on Thursday evening we had to get a staff member to move their car as no spaces and need a permit to park on the street.

    Amenities & Policies

    Amenities

    Food & Drinks

    • Restaurant

    Media & Technology

    • Free Internet Access

    Transportation

    • Free Parking
    • Accessible parking

    Health & Safety

    • Health Services
    • Daily disinfection

    Accessibility

    • Handicapped Rooms/Facilities
    • Accessible toilet
    • Facilities for disabled guests available
    • Wheelchair accessible

    Kid Friendly

    • Family Friendly

    General

    • Pets Allowed
    • No Smoking Rooms/Facilities
    • Lower bathroom sinks available

    Guest policies

    Check-inAfter 2:00 PM
    Check-outBefore 11:00 AM
    InternetFree Wi-Fi is available.
    ParkingFree parking is available.
    Children & Extra BedsChildren of all ages are welcome. Children of age 0 to 2 stay free with cot.
    PetsPets are allowed upon request. Charges may apply.
    Room RatesAll rates displayed are for two guests unless otherwise noted.

    Important info

    Please note that there are only 4 pet-friendly rooms at the property. Pets can only be accommodated in the Bungalows or Maisonette for GBP 10 per night. Availability must be checked with the hotel prior to confirming a reservation.

    Location

    George Hotel, BW Signature Collection

    10 Arlington Lane, Newmarket Road, Norwich

    Discover the AreaNorwich

    People also liked

    Currently Viewing

    George Hotel, BW Signature Collection

    George Hotel, BW Signature Collection

    Norwich

    Restaurant

    8.61,292 Reviews3-Star Hotel
    $128/night

    includes all fees

    Back To All Hotels