3 Star Hotel

Best Western The George Hotel, Swaffham

Station St, Swaffham, United Kingdom View Map

$67 nightly

includes all fees

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Best Western The George Hotel, Swaffham1/100
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Best Western The George Hotel, Swaffham

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About

The Best Western George Hotel, located in Swaffham is a charmingly restored 17th-century coaching inn. With a Georgian facade and a complimentary modern bedroom wing. We are located in a charming market town within easy reach of Norfolk's top attractions. We will extend a warm welcome to all travelers and are proud of our fine restaurant, serving local produce. Located just steps away from Swaffham's famous church of St. Peter and St. Paul, the hotel is within easy reach of several stately homes, particularly the Sandringham House, Oxburgh Hall and Blickling Hall. Ideal for touring this beautiful county with its historic country houses, the hotel is also at the heart of one of the finest bird watching and golfing areas. Our purpose built conference center also offers an added option for the discerning conference organizer.

539 Reviews

7.4Good

What Guests Say

  • “comfortable room, good value, friendly helpful staff, good breakfast, great location.”
  • “The location was fine. Evening meal was good .”
Show 50 Verified Reviews

Top Amenities

  • Restaurant
  • Free Internet Access
  • Accessible Rooms / Facilities
  • Pets Allowed
  • Non-Smoking Rooms
Show All Amenities

Room Options

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Exclusively for Priceline members Details

Standard Single Room1/4

Standard Single Room

1 Single

  • Alarm clock
  • Desk
  • Hair dryer
  • Radio
Standard Double Room - Non-Smoking1/4

Standard Double Room - Non-Smoking

173 sqft • 1 Double

  • Alarm clock
  • Desk
  • Hair dryer
  • Nonsmoking
Standard Twin Room - Annex/Non-Smoking1/1

Standard Twin Room - Annex/Non-Smoking

2 Single

  • Alarm clock
  • Desk
  • Hair dryer
  • Nonsmoking
Superior King Room with View1/2

Superior King Room with View

1 King

  • Alarm clock
  • Desk
  • Hair dryer
  • Radio
Standard Double Room - Annex/Non-Smoking1/2

Standard Double Room - Annex/Non-Smoking

1 Double

  • Alarm clock
  • Desk
  • Hair dryer
  • Nonsmoking
Family Room with One Double Bed and Two Single Beds - Non-Smoking1/4

Family Room with One Double Bed and Two Single Beds - Non-Smoking

216 sqft • 1 Double, 2 Single

  • Alarm clock
  • Desk
  • Hair dryer
  • Nonsmoking

Room Details and Photos

Room Amenities

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    What Guests Loved

    7.4
    Good

    Based on 539 reviews

    Pros +

    • comfortable room, good value, friendly helpful staff, good breakfast, great location.
    • Location
    • The location was fine. Evening meal was good .

    Cons -

    • nothins really
    • Rooms in desperate need of refurb.couldn’t eat at the property as food advertised as vegetarian couldn’t b guaranteed to be really poor.
    • The hotel was a bit “tired”. Breakfast was overdone, bacon “cremated”. On check one lady was really not that pleasant. About as helpful as an ashtray on a motorbike.
    8CraigPosted on: 1-19-2026

    comfortable room, good value, friendly helpful staff, good breakfast, great location.

    nothins really

    3AlanPosted on: 12-15-2025

    Location

    Rooms in desperate need of refurb.couldn’t eat at the property as food advertised as vegetarian couldn’t b guaranteed to be really poor.

    5MichaelPosted on: 10-6-2025

    The location was fine. Evening meal was good .

    The hotel was a bit “tired”. Breakfast was overdone, bacon “cremated”. On check one lady was really not that pleasant. About as helpful as an ashtray on a motorbike.

    7DebraPosted on: 9-10-2025

    good location, comfy room

    Hotel was looking a bit tried

    1PaulaPosted on: 8-26-2025

    Nothing at all.

    The property was run down and tired. The carpets were tatty, the room was outdated and old. The curtains were so thin it might as well not had any. The bathroom was in need of being replaced. The bed was pillows were uncomfortable, and our room was right at the front near the road, which was so noisy neither of us could sleep. Wish we had got up and slept in the car to be honest. One of the breakfast staff didn’t know how to smile. On check out we didn’t get asked if everything was okay. Just terrible all round.

    5IanPosted on: 8-17-2025

    We were there for a concert at Sandringham so it suited us well.The staff were friendly and the breakfast was good.The hotel was well priced for our visit.

    The room was average and needed decoratingThe bathroom was ok but the shower was awful.Either too hot or cold when my husband went to have his. So he didn't bother. The fan was welcome but made a rattly noise when on.

    9AnnPosted on: 5-1-2025

    The staff were lovely

    You had to go up some steps to get into the room which was a bit stuffy and the toilet seat didn’t fit properly.

    7SimonPosted on: 4-29-2025

    Excellent food and friendly staff

    Bathrooms could do with a good refresh and update.

    7TeasdalePosted on: 4-27-2025

    The room was comfortable and warm. Windows paintwork needs upgrade. Staff friendly and courteous.

    The selection of draft beers in the bar was dreadful and.very limited.

    9DavidPosted on: 4-22-2025

    Central location but quiet and relaxed, creaky floorboard but clean and well presented. Good free parking, Nice selection of bar food - sensible price and tasty. Happy staff

    We always believe it could be cheaper

    10KeithPosted on: 4-22-2025

    Food was excellent.

    Room a bit dated,bed a little to firm for my licking.

    7LindaPosted on: 4-19-2025

    Handy for seeing family

    The underhand way breakfast price was elevated . We paid 9.95 for one continental breakfast .£13.95 for a full English breakfast . 3 days on trot . Thursday we went to pay and it had been elevated to 11.95 for continental 15 .95 for full english breakfast. We were not told I think it was disgustingly and highly priced . In future if we stay we will go into the town where it was £9.95 for a full English. We chose not to eat one on the Friday morning too expensive.

    5SarahPosted on: 4-17-2025

    It was very dated and overly hot. The food wasn’t great and the breakfast options were very over priced

    6RichardPosted on: 4-16-2025

    Exceptionally friendly staff, very helpful too. Booking breakfast before is a good idea (slightly cheaper). Decent enough.

    The room was incredibly warm. The radiators were on high during the day and still on (but lower) in the evening. It made it very difficult to stay asleep.

    10JanePosted on: 4-16-2025

    Perfectly located for my destination close by. Staff all friendly and thoughtful. Excellent evening meal and breakfast. Will stay here again.

    8NataliePosted on: 4-13-2025

    Personally the mattress was too firm for me but my husband liked it. Staff were very accommodating to requests like the heating being turned off in our room. Breakfast ws thenonly meal we had in the hotel but that was lovely and hot.Lovely old building.

    5MichaelPosted on: 4-6-2025

    Staff very friendly, Rooms clean, bed comfortableLocation and good parking facilitiesBreakfast satisfactory

    Excessive noise from a group of guests from around 1.30 - 3.30am so bad I called night porter around 2.30am. Not sure if he dealt with it or not but finally peaceful by 3.30am.Shower had to be set up using hot and cold taps Poor, ie not thermostatic so took a while to get a steady temperature.Rooms could do with refurbishment.

    8DavidPosted on: 4-4-2025

    Staff very friendly, there was good parking and the food was great.

    The bathroom was a little tight for space and the decor could do with a refresh

    8PaulPosted on: 4-3-2025

    The room was comfortable and clean. Staff were friendly and helpful.

    8LorrainePosted on: 4-3-2025

    A great local hotel, have stayed frequently this year and always enjoy our stay .staff are friendly and accommodating.

    Amenities & Policies

    Amenities

    Food & Drinks

    • Restaurant

    Media & Technology

    • Free Internet Access

    Transportation

    • Accessible parking

    Accessibility

    • Handicapped Rooms/Facilities

    Kid Friendly

    • Family Friendly

    General

    • Pets Allowed
    • No Smoking Rooms/Facilities

    Guest policies

    Check-inAfter 2:00 PM
    Check-outBefore 11:00 AM
    InternetFree Wi-Fi is available.
    Children & Extra BedsChildren of all ages are welcome.
    PetsPets are allowed upon request. Charges may apply.
    Room RatesAll rates displayed are for two guests unless otherwise noted.

    Important info

    Please note that pets are available upon request and subject to availability, and will incur an additional charge of GBP 10 per pet per night. Please contact the property in advance of your stay to check the availability of pet-friendly rooms. Please note that pets are not permitted in some public areas of the property.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

    Location

    Best Western The George Hotel, Swaffham

    Station St, Swaffham

    Discover the AreaSwaffham

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