About
Overlooking the Basilica of Santa Maria Novella, Rosso23 is a modern hotel in the heart of Florence. It offers great service, a varied buffet breakfast and contemporary air-conditioned rooms. Hotel Rosso23 features a unique red and gray color scheme throughout its interiors. The building itself is historic and elegant, with grand staircases, wooden floors and decorative walls. Rooms are comfortable and well equipped, with a mini-bar, safe and a TV with satellite and pay-per-view channels. Each private bathroom comes with a hairdryer. Some have a view of the square. Rosso23 Hotel is 5 minutes' walk from both Florence Cathedral and Santa Maria Novella Train Station. Free city maps are provided on arrival.
249 Reviews
- Cleanliness
- 9.2
- Staff
- 9.4
- Location
- 9.8
What Guests Say
- “Excellent location, friendly and polite staff, decent breakfast, nice lobby with a bar.”
- “The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a…”
Top Amenities
- Free Internet Access
- Accessible Rooms / Facilities
- Pets Allowed
- Airport Shuttle
- Non-Smoking Rooms
Room Options
Our Best Price. GUARANTEED.
Exclusively for Priceline members Details
1/4Economy Double Room
- Air conditioning
- Bath or Shower
- Desk
- Electric kettle
1/4Superior Double Room with City View
- Air conditioning
- Bath or Shower
- City view
- Crib(s)
1/4Triple Room
- Air conditioning
- Bath or Shower
- Crib(s)
- Desk
1/4Single Room
- Air conditioning
- Bath or Shower
- Desk
- Electric kettle
1/4Superior Double Room
- Air conditioning
- Bath or Shower
- Desk
- Electric kettle
1/4Classic Double Room
- Air conditioning
- Bath or Shower
- Crib(s)
- Desk
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What Guests Loved
Based on 249 reviews
Pros +
- Excellent location, friendly and polite staff, decent breakfast, nice lobby with a bar.
- The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a safe, 2 luggage racks, a huge wardrobe with enough hangers, a king-size bed, desk, sofa, and a comfortable armchair. The bathroom had everything necessary with high quality towels, soap, and lotion. The only thing I did not like was the shower (see below). The view on the piazza was great although in the summer with the windows open, it could be quite noisy at night because of all the restaurants below. The breakfast room was lovely and breakfast was delicious.
- It is walkable to most of the food places, shops and activities around Florence. Train and bus stations is also close to the hotel.
Cons -
- It was very cold in the room and very hard to adjust the thermostat settings. There was no hair conditioner provided, only the shampoo. There was almost no internet connection in our room.
- The only thing I did not like was the shower, which only had a curtain around a space on the floor (resulting in water flooding the entire floor each time we used it).
- The pillows were hard and uncomfortable. The shower was very small.
Excellent location, friendly and polite staff, decent breakfast, nice lobby with a bar.
It was very cold in the room and very hard to adjust the thermostat settings. There was no hair conditioner provided, only the shampoo. There was almost no internet connection in our room.
The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a safe, 2 luggage racks, a huge wardrobe with enough hangers, a king-size bed, desk, sofa, and a comfortable armchair. The bathroom had everything necessary with high quality towels, soap, and lotion. The only thing I did not like was the shower (see below). The view on the piazza was great although in the summer with the windows open, it could be quite noisy at night because of all the restaurants below. The breakfast room was lovely and breakfast was delicious.
The only thing I did not like was the shower, which only had a curtain around a space on the floor (resulting in water flooding the entire floor each time we used it).
It is walkable to most of the food places, shops and activities around Florence. Train and bus stations is also close to the hotel.
The location was close to the train station and an easy walk to the main attractions in Florence. The staff was excellent. Our room was very quiet.
The pillows were hard and uncomfortable. The shower was very small.
Great location and friendly staff.
Tiny shower, almost impossible to use. Pillows weren’t great.
Absolutely loved this hotel, so beautiful and on great piazza. The breakfast was so good too. Enjoyed my stay and will definitely be back again.
It was hard to find from street. I didn’t realize hotel rosso and hotel blu are on same building.
The location is perfect. Very near to Santa Maria Novella Train Station. The facilities of the hotel are top notch. The staff is efficient and kind. The rooms are very clean and up to stadards
Staff was very polite, the environment was very secure and beautiful, breakfast was outstanding, with lots of variety of food, a very clean room, and a perfect location, within 5 minutes to the train station and the center.
There was nothing I did not like.
The location, cleanliness.
Small rooms (didn’t even have space to open our suitcases, very uncomfortable bed)
Great location, room and service. Highly recommend
Good location. Close to airport tram.
Rooms are not soundproof. Plumbing issue in my room. When run shower or room next door ran water. I had gurgling noise in my sink. I felt front desk staff were indifferent towards me (solo traveler).
Great location for day and night excursions. Great restaurants to choose from, along with the central markets and of course historical sights.
Kindness of the staff, good breakfast, good location
Is in the center
Not even close to 4 star hotel, and very expensive for the condition. I book for rosso 23, and received for blue hotel.
Fabulous breakfast, lots to choose from including mimosas. Perfect location.
Pillows were not ideal.
Breakfast, staff and foyer
Room was smallish but very clean. Bathroom too small - tiny shower!!
I loved that the hotel felt safe and the location was very convenient. Checking in early was AMAZING after traveling. The room was cozy, clean and quiet. Overall, great value for the price, and the breakfast was spectacular!
The design of the hotel was a little confusing. Sometimes I got lost trying to find my room or the hotel exit, especially since there was some construction happening. More signage would help. The bar would have been great if it had a more comfortable space, it felt a little empty.
Our room was fantastic, large square view with balcony. Complimentary water each day. Breakfast was good. Fantastic location. 4 min walk to train station. Would defo come back
Clean hotel with good price. Close to center. The rooms are small but good for the price and location. Bed was comfortable. Good breakfast.
The view is not the best, but great location and price, so it didn't bother me.
I loved the room facing the piazza, although it could be noisy at all hours.Really wonderful breakfast.Fabio & Matteo were very helpful in answering questions and offering recommendations for dining.A comfy lobby with a bar to get a night cap.
The room heat was great, but could be a little stuffy. Just one tiny elevator.
Amenities & Policies
Amenities
Media & Technology
- Free Internet Access
Transportation
- Airport Shuttle
Health & Safety
- Health Services
- Daily disinfection
- Professional cleaning services
Accessibility
- Handicapped Rooms/Facilities
- Facilities for disabled guests available
Kid Friendly
- Family Friendly
General
- Pets Allowed
- No Smoking Rooms/Facilities
Guest policies
| Check-in | After 2:00 PM |
|---|---|
| Check-out | Before 12:00 PM |
| Internet | Free Wi-Fi is available. |
| Children & Extra Beds | Children of all ages are welcome. Children of age 0 to 2 stay free with cot. |
| Pets | Pets are allowed upon request. It is free of charge. |
| Room Rates | All rates displayed are for two guests unless otherwise noted. |
Important info
When booking more than 5 rooms, different conditions and additional supplements may apply. Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.
Location
Piazza Santa Maria Novella 21, Florence
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