4 Star Hotel

Hotel Rosso23 - WTB Hotels

Piazza Santa Maria Novella 21, Florence, Italy View Map

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Hotel Rosso23 - WTB Hotels

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About

Overlooking the Basilica of Santa Maria Novella, Rosso23 is a modern hotel in the heart of Florence. It offers great service, a varied buffet breakfast and contemporary air-conditioned rooms. Hotel Rosso23 features a unique red and gray color scheme throughout its interiors. The building itself is historic and elegant, with grand staircases, wooden floors and decorative walls. Rooms are comfortable and well equipped, with a mini-bar, safe and a TV with satellite and pay-per-view channels. Each private bathroom comes with a hairdryer. Some have a view of the square. Rosso23 Hotel is 5 minutes' walk from both Florence Cathedral and Santa Maria Novella Train Station. Free city maps are provided on arrival.

249 Reviews

8.7Very Good
Cleanliness
9.2
Staff
9.4
Location
9.8

What Guests Say

  • “Excellent location, friendly and polite staff, decent breakfast, nice lobby with a bar.”
  • “The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a…”
Show 50 Verified Reviews

Top Amenities

  • Free Internet Access
  • Accessible Rooms / Facilities
  • Pets Allowed
  • Airport Shuttle
  • Non-Smoking Rooms
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Room Options

Our Best Price. GUARANTEED.

Exclusively for Priceline members Details

Economy Double Room1/4

Economy Double Room

140 sqft • 1 Double

  • Air conditioning
  • Bath or Shower
  • Desk
  • Electric kettle
Superior Double Room with City View1/4

Superior Double Room with City View

194 sqft • 1 Queen

  • Air conditioning
  • Bath or Shower
  • City view
  • Crib(s)
Triple Room1/4

Triple Room

216 sqft • 1 Queen, 1 Single

  • Air conditioning
  • Bath or Shower
  • Crib(s)
  • Desk
Single Room1/4

Single Room

108 sqft • 1 Single

  • Air conditioning
  • Bath or Shower
  • Desk
  • Electric kettle
Superior Double Room1/4

Superior Double Room

173 sqft • 1 Queen

  • Air conditioning
  • Bath or Shower
  • Desk
  • Electric kettle
Classic Double Room1/4

Classic Double Room

173 sqft • 1 Queen

  • Air conditioning
  • Bath or Shower
  • Crib(s)
  • Desk

Room Details and Photos

Room Amenities

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    What Guests Loved

    8.7
    Very Good

    Based on 249 reviews

    Location

    9.8

    Cleanliness

    9.2

    Staff

    9.4

    Overall Quality

    8.8

    Pros +

    • Excellent location, friendly and polite staff, decent breakfast, nice lobby with a bar.
    • The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a safe, 2 luggage racks, a huge wardrobe with enough hangers, a king-size bed, desk, sofa, and a comfortable armchair. The bathroom had everything necessary with high quality towels, soap, and lotion. The only thing I did not like was the shower (see below). The view on the piazza was great although in the summer with the windows open, it could be quite noisy at night because of all the restaurants below. The breakfast room was lovely and breakfast was delicious.
    • It is walkable to most of the food places, shops and activities around Florence. Train and bus stations is also close to the hotel.

    Cons -

    • It was very cold in the room and very hard to adjust the thermostat settings. There was no hair conditioner provided, only the shampoo. There was almost no internet connection in our room.
    • The only thing I did not like was the shower, which only had a curtain around a space on the floor (resulting in water flooding the entire floor each time we used it).
    • The pillows were hard and uncomfortable. The shower was very small.
    Business Traveler (154)Solo Traveler (313)Traveling as Couple (417)Family with Young Children (215)Family with Teens (1)Senior Traveler (20)Group Traveler (105)Total (1,532)
    7MarynaPosted on: 9-30-2015

    Excellent location, friendly and polite staff, decent breakfast, nice lobby with a bar.

    It was very cold in the room and very hard to adjust the thermostat settings. There was no hair conditioner provided, only the shampoo. There was almost no internet connection in our room.

    10ChristinePosted on: 12-27-2025

    The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a safe, 2 luggage racks, a huge wardrobe with enough hangers, a king-size bed, desk, sofa, and a comfortable armchair. The bathroom had everything necessary with high quality towels, soap, and lotion. The only thing I did not like was the shower (see below). The view on the piazza was great although in the summer with the windows open, it could be quite noisy at night because of all the restaurants below. The breakfast room was lovely and breakfast was delicious.

    The only thing I did not like was the shower, which only had a curtain around a space on the floor (resulting in water flooding the entire floor each time we used it).

    10HannaPosted on: 11-22-2025

    It is walkable to most of the food places, shops and activities around Florence. Train and bus stations is also close to the hotel.

    7BeverlyPosted on: 10-17-2025

    The location was close to the train station and an easy walk to the main attractions in Florence. The staff was excellent. Our room was very quiet.

    The pillows were hard and uncomfortable. The shower was very small.

    9CrespiPosted on: 10-11-2025

    Great location and friendly staff.

    Tiny shower, almost impossible to use. Pillows weren’t great.

    10Mary A.Posted on: 8-31-2025

    Absolutely loved this hotel, so beautiful and on great piazza. The breakfast was so good too. Enjoyed my stay and will definitely be back again.

    It was hard to find from street. I didn’t realize hotel rosso and hotel blu are on same building.

    10Jorge L. C. L.Posted on: 7-28-2025

    The location is perfect. Very near to Santa Maria Novella Train Station. The facilities of the hotel are top notch. The staff is efficient and kind. The rooms are very clean and up to stadards

    10NiaPosted on: 7-19-2025

    Staff was very polite, the environment was very secure and beautiful, breakfast was outstanding, with lots of variety of food, a very clean room, and a perfect location, within 5 minutes to the train station and the center.

    There was nothing I did not like.

    7AlexPosted on: 7-15-2025

    The location, cleanliness.

    Small rooms (didn’t even have space to open our suitcases, very uncomfortable bed)

    10TaranehPosted on: 6-13-2025

    Great location, room and service. Highly recommend

    6DenisePosted on: 6-8-2025

    Good location. Close to airport tram.

    Rooms are not soundproof. Plumbing issue in my room. When run shower or room next door ran water. I had gurgling noise in my sink. I felt front desk staff were indifferent towards me (solo traveler).

    9DalilaPosted on: 5-28-2025

    Great location for day and night excursions. Great restaurants to choose from, along with the central markets and of course historical sights.

    8SaraPosted on: 5-16-2025

    Kindness of the staff, good breakfast, good location

    3DariusPosted on: 5-2-2025

    Is in the center

    Not even close to 4 star hotel, and very expensive for the condition. I book for rosso 23, and received for blue hotel.

    10GinaPosted on: 4-17-2025

    Fabulous breakfast, lots to choose from including mimosas. Perfect location.

    Pillows were not ideal.

    7GlendaPosted on: 4-2-2025

    Breakfast, staff and foyer

    Room was smallish but very clean. Bathroom too small - tiny shower!!

    8BrassfieldPosted on: 3-31-2025

    I loved that the hotel felt safe and the location was very convenient. Checking in early was AMAZING after traveling. The room was cozy, clean and quiet. Overall, great value for the price, and the breakfast was spectacular!

    The design of the hotel was a little confusing. Sometimes I got lost trying to find my room or the hotel exit, especially since there was some construction happening. More signage would help. The bar would have been great if it had a more comfortable space, it felt a little empty.

    10StevenPosted on: 3-22-2025

    Our room was fantastic, large square view with balcony. Complimentary water each day. Breakfast was good. Fantastic location. 4 min walk to train station. Would defo come back

    9DavfreimPosted on: 3-22-2025

    Clean hotel with good price. Close to center. The rooms are small but good for the price and location. Bed was comfortable. Good breakfast.

    The view is not the best, but great location and price, so it didn't bother me.

    10LizzyPosted on: 3-20-2025

    I loved the room facing the piazza, although it could be noisy at all hours.Really wonderful breakfast.Fabio & Matteo were very helpful in answering questions and offering recommendations for dining.A comfy lobby with a bar to get a night cap.

    The room heat was great, but could be a little stuffy. Just one tiny elevator.

    Amenities & Policies

    Amenities

    Media & Technology

    • Free Internet Access

    Transportation

    • Airport Shuttle

    Health & Safety

    • Health Services
    • Daily disinfection
    • Professional cleaning services

    Accessibility

    • Handicapped Rooms/Facilities
    • Facilities for disabled guests available

    Kid Friendly

    • Family Friendly

    General

    • Pets Allowed
    • No Smoking Rooms/Facilities

    Guest policies

    Check-inAfter 2:00 PM
    Check-outBefore 12:00 PM
    InternetFree Wi-Fi is available.
    Children & Extra BedsChildren of all ages are welcome. Children of age 0 to 2 stay free with cot.
    PetsPets are allowed upon request. It is free of charge.
    Room RatesAll rates displayed are for two guests unless otherwise noted.

    Important info

    When booking more than 5 rooms, different conditions and additional supplements may apply. Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.

    Location

    Hotel Rosso23 - WTB Hotels

    Piazza Santa Maria Novella 21, Florence

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