4 Star Hotel

Hotel L'Orologio Firenze - WTB Hotels

Piazza Santa Maria Novella 24, Florence, Italy View Map

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Hotel L'Orologio Firenze - WTB Hotels

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About

L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 1969 feet away. Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city center. A buffet breakfast is served in the top-floor dining room, which features lovely views of the square. The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 1312 feet from S.M. Novella Train Station. Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.

266 Reviews

9.2Exceptional
Cleanliness
9.5
Staff
9.4
Location
9.8

What Guests Say

  • “Perfect location, super staff, large room, great view from breakfast room, superb downstair lounges”
  • “Lovely property located in a fantastic position - allowing very easy access to to the main sights, railway station and tram ( for the…”
Show 50 Verified Reviews

Top Amenities

  • Restaurant
  • Free Internet Access
  • Spa
  • Fitness Center
  • Accessible Rooms / Facilities
  • Pets Allowed
  • Non-Smoking Rooms
Show All Amenities

Room Options

Our Best Price. GUARANTEED.

Exclusively for Priceline members Details

Duplex Junior Suite1/4

Duplex Junior Suite

410 sqft • 1 Queen, 1 Sofabed

  • Air conditioning
  • Bath or Shower
  • Bathrobe(s)
  • Bidet
Superior Apartment - Annex Building1/4

Superior Apartment - Annex Building

485 sqft • 1 Queen

  • Air conditioning
  • Bath or Shower
  • Bathrobe(s)
  • Bidet
Deluxe Apartment - Annex Building1/4

Deluxe Apartment - Annex Building

808 sqft • 1 Queen or 1 Sofabed

  • Air conditioning
  • Bath or Shower
  • Bathrobe(s)
  • Bidet
Deluxe Double Room1/4

Deluxe Double Room

183 sqft • 1 Queen

  • Air conditioning
  • Bath or Shower
  • Bathrobe(s)
  • Bidet
Deluxe Double Room with City View1/4

Deluxe Double Room with City View

302 sqft • 1 Queen

  • Air conditioning
  • Bath or Shower
  • Bathrobe(s)
  • Bidet
Superior Double Room1/4

Superior Double Room

173 sqft • 1 Queen, 2 Single

  • Air conditioning
  • Bath or Shower
  • Bathrobe(s)
  • Bidet

Room Details and Photos

Room Amenities

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    What Guests Loved

    9.2
    Exceptional

    Based on 266 reviews

    Location

    9.8

    Cleanliness

    9.5

    Staff

    9.4

    Overall Quality

    9.2

    Pros +

    • Perfect location, super staff, large room, great view from breakfast room, superb downstair lounges
    • Lovely property located in a fantastic position - allowing very easy access to to the main sights, railway station and tram ( for the airport ) we were upgraded to a very large suite and the staff could not have been more helpful
    • Location, beautiful spaces, bar area, lounge area

    Cons -

    • No Nespresso machine in room although there was a kettle.
    • Nothing could be faulted with this hotel
    • The room was very small. I thought that the price was too high for that time of year .
    Business Traveler (105)Solo Traveler (107)Traveling as Couple (391)Family with Young Children (199)Family with Teens (1)Senior Traveler (1)Group Traveler (93)Total (838)
    9JonPosted on: 2-18-2026

    Perfect location, super staff, large room, great view from breakfast room, superb downstair lounges

    No Nespresso machine in room although there was a kettle.

    10AndrewPosted on: 2-17-2026

    Lovely property located in a fantastic position - allowing very easy access to to the main sights, railway station and tram ( for the airport ) we were upgraded to a very large suite and the staff could not have been more helpful

    10LisaPosted on: 1-19-2026

    Location, beautiful spaces, bar area, lounge area

    10ChristinePosted on: 1-12-2026

    Location, facilities, breakfast

    10JenniferPosted on: 11-30-2025

    This hotel provides a total experience! The location is perfect right on Piazza di Santa Maria Novella. It is a short walk to the train station, to Cattedrale di Santa Maria dell Fiore, to Ponte Vecchio and many restaurants. Laundrette facilities are a short walk away. The facilities in this hotel are second to none, restful and relaxing lounges, bar for aperitivo, dining room for breakfast to name a few. The rooms are extremely well appointed with a good shower, large comfortable bed and a street view out the window. The building has a lift and security guards at the front. Would definitely come back here.

    Nothing could be faulted with this hotel

    9PhyllisPosted on: 11-23-2025

    Location. Service was great and staff accommodating!! Included breakfast was great although we only got to enjoy one.

    The room was very small. I thought that the price was too high for that time of year .

    8SusanPosted on: 11-22-2025

    Location of the hotel is amazing, on Santa Maria Novella piazza, so close to the main train station. Amazing gelato just near the hotel. Room small, as a single, but very functional. Toiletries were Grown Alchemist (Aussie brand). Breakfast included in my room rate with bottled water daily too.

    My single room had the head of the bed about 15cm from anything. So if you’re a restless sleeper, this won’t work for you, your pillow will be on the floor! Even for me it was just really annoying. But I Could deal.

    9CarolePosted on: 11-18-2025

    Fantastic location close to shops, main tourist sites and train station. Lovely hotel.

    10IrinaPosted on: 11-9-2025

    Excellent Hotel, excellent staff. The interior is classic and timeless, great breakfast. All in all - an unforgettable stay.

    10TautvydasPosted on: 11-8-2025

    The hotel's location is ideal, and its cleanliness is impeccable. Every moment of our stay was a luxurious experience.

    During breakfast, the fresh tomatoes were not of satisfactory quality and were in poor condition.

    10LindsayPosted on: 11-5-2025

    Incredible staff that went way out of their way to be helpful. Right on the Piazza Santa Maria Novella, and yet set back a tad so it feels private. Luxurious and spacious room. Delightful breakfast with incredible view of the church on SMN

    The hotel didn't have a large sign on it so it was a bit hard to find, even when I was standing right in front of it.

    10StephaniePosted on: 10-26-2025

    This is a beautiful hotel perfectly located to the centre of Florence. Very close to the station.The ambience is wonderful with the history and clocks , deep cosy sofas and really friendly staff. The rooms are really beautiful, clean and comfy.

    Nothing not to like.

    9DebPosted on: 10-21-2025

    Great location. Nice sheets! Luca the bartender was fabulous.

    Room was a bit small

    8TerryPosted on: 10-20-2025

    Perfect location near to train station. Nice hotel

    Only a few items, the shower was extremely slow to drain. We told the front desk, but it was not fixed during our 3 night stay.

    10CarolinePosted on: 9-16-2025

    Room was spacious and staff were welcoming. We loved the breakfast service and how close it was to many things we had planned to do. Highly recommend this location.

    9NataliePosted on: 9-13-2025

    Beautiful room , high ceileings, serviced daily. Everything you would expect from a 4 star boutique hotel. Nicely themed around clocks.

    Ensuite door poorly located, leading to difficullt access.

    10ClairePosted on: 9-13-2025

    Super clean, convenient location, nice staff.

    10RebeccaPosted on: 9-9-2025

    Perfect location, beautiful and extreamly comfortable hotel. Interior is unique and very well executed. Superb bathrooms and amenities.

    More fresh fruit on the breakfast buffet!

    10AzusaPosted on: 9-6-2025

    Location is nice, just in front of SMN. Accommodating staff and cozy room. I would like to come back here when visiting Firenze again :)

    9MichellePosted on: 8-31-2025

    This hotel was excellently located. The breakfast was superb and the hotel staff helpful and polite.

    For some reason the dirty cups in my room, we not changed for 3 days.

    Amenities & Policies

    Amenities

    Fitness & Spa

    • Fitness Center
    • Spa

    Food & Drinks

    • Restaurant

    Media & Technology

    • Free Internet Access

    Health & Safety

    • Health Services
    • Daily disinfection
    • Professional cleaning services

    Accessibility

    • Handicapped Rooms/Facilities
    • Accessible toilet
    • Facilities for disabled guests available

    Kid Friendly

    • Family Friendly

    General

    • Pets Allowed
    • No Smoking Rooms/Facilities

    Guest policies

    Check-inAfter 2:00 PM
    Check-outBefore 12:00 PM
    InternetFree Wi-Fi is available.
    Children & Extra BedsChildren of all ages are welcome. Children of age 3 and above can stay with extra bed, subject to additional charges. Children of age 0 to 2 stay free with cot.
    PetsPets are allowed upon request. It is free of charge.
    Room RatesAll rates displayed are for two guests unless otherwise noted.

    Important info

    When booking more than 5 rooms, different conditions and additional supplements may apply.

    Location

    Hotel L'Orologio Firenze - WTB Hotels

    Piazza Santa Maria Novella 24, Florence

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