4 Star Hotel

Now Hotel

Av. 9a Norte 10n - 74, Cali, Colombia View Map

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Now Hotel

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About

Contemporary, a luxurious accommodations is provided by this design hotel. Now is located in the center of Cali´s Zona Rosa. Rooms at Now Hotel - Adults Only feature large LCD satellite TVs, iPod docking stations and modern seating areas with chairs and sofas. Rooms feature free Wi-Fi also available. Guests can enjoy an American breakfast at the fancy inner patio which is decorated with tropical palm trees. Services that are provided at Now are a 24-hour front desk, airport transfer and free private parking.

143 Reviews

8.4Very Good
Cleanliness
9.0
Staff
8.8
Location
9.1

What Guests Say

  • “Staff, location and hotel were great”
  • “Excellent, very boutique, great service and food, perfect location”
Show 50 Verified Reviews

Top Amenities

  • Swimming Pool
  • Restaurant
  • Free Internet Access
  • Free Parking
  • Spa
  • Accessible Rooms / Facilities
  • Pets Allowed
  • Airport Shuttle
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Room Options

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Exclusively for Priceline members Details

Executive Suite1/4

Executive Suite

270 sqft • 1 King, 1 Sofabed

  • Air conditioning
  • Balcony
  • Bath or Shower
  • Cleaning products
Deluxe Suite1/4

Deluxe Suite

323 sqft • 1 Queen or 1 Sofabed

  • Air conditioning
  • Balcony
  • Bath or Shower
  • City view
Standard Suite1/3

Standard Suite

539 sqft • 1 King or 1 Sofabed

  • Air conditioning
  • Bath or Shower
  • Cleaning products
  • Closet

Room Details and Photos

Room Amenities

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    What Guests Loved

    8.4
    Very Good

    Based on 143 reviews

    Location

    9.1

    Cleanliness

    9

    Staff

    8.8

    Overall Quality

    8.6

    Pros +

    • Staff, location and hotel were great
    • Excellent, very boutique, great service and food, perfect location
    • Delicious breakfast. Room was very comfortable and clean.

    Cons -

    • Yes, everything (restaurant, pool, bar, etc) was literally closed in the hotel. We basically were in a hotel with just rooms. We were not notified in advance that all amentities were shut down
    • No room service after 10pm, slow internet
    • Pool was not ready at the time they said. But it was ok.
    Business Traveler (106)Solo Traveler (90)Traveling as Couple (163)Family with Young Children (62)Senior Traveler (6)Group Traveler (15)Total (348)
    5TheodorePosted on: 4-9-2021

    Staff, location and hotel were great

    Yes, everything (restaurant, pool, bar, etc) was literally closed in the hotel. We basically were in a hotel with just rooms. We were not notified in advance that all amentities were shut down

    9ScottPosted on: 1-19-2026

    Excellent, very boutique, great service and food, perfect location

    No room service after 10pm, slow internet

    10MauricioPosted on: 9-1-2025

    Delicious breakfast. Room was very comfortable and clean.

    Pool was not ready at the time they said. But it was ok.

    2CiroPosted on: 7-3-2025

    The pool was out of service and they didn't inform before hand. Did not make any effort to compensate that.Shower flooded the first night.Room was noisy the second night due to a party in the vicinity.Staff was nice but lacked training.Breakfast was not that great.

    10LassiPosted on: 6-3-2025

    Excellent service; Paola and Luzel were amazing! The team in front desk were also great: Judy, Andres and Brandon!

    10FrederickPosted on: 2-9-2025

    Convenient location, great staff! Rooms are excellent, as well as the food

    4NandoPosted on: 10-10-2024

    Great locatiom

    Cups inside the room were dirty, no cleaner was there to check them. There was a lot of dampness in the walls. The room had a dampish smell.

    7FabianPosted on: 7-4-2024

    Good location, good noise isolation, comfortable room. The waiters at breakfast were really kind.

    The staff at the front desk could be more kind. We didn't know that the restaurant, bar and pool were closed before we booked. Should be noticed before.

    10AurielPosted on: 6-30-2024

    The hotel is beautiful

    The receptionist who greeted us charged $48.000 COP “tax” because I didn’t have the physical copy of my passport. I booked through booking.com and prepaid the hotel and taxes but she insisted that there was an additional tax for not having my passport. I inquired about the name of the tax and she she couldn’t tell me the specific tax…it was the strangest experience. I wonder what DIAN will think of this…I stay at hotels often in Cali and I’ve never encountered a tax for not for presenting my physical passport.

    8freddy l.Posted on: 4-2-2024

    The hotel has a very modern feeling. Installations are very well designed and really impress you with the combination of design and vegetation. Breakfast is really good. They have two options that will make you happy.

    Sadly the roof top has been under renovation for a very long time. I remember more than few years ago a friend took me to the roof top bar and it was amazing. They really don't know when it will be ready. If the roof top bar is not longer available, they should really at least, set a roof top garden for guests to enjoy the view and the breeze that is amazing after 3-4 in the afternoon.

    8TravelsumsPosted on: 3-20-2024

    Room was spacious and we had a smart TV. The staff were great and the location was good.

    10ChiaraPosted on: 2-14-2024

    Good location, the staff was very friendly and the room was very clean and had a lot of space. Breakfast in the morning was also very good.

    Nothing everything was perfect

    5JulioPosted on: 11-13-2023

    The food and the bed were amazing.

    The WiFi doesn’t seem to work inside the room. So pretty much I was without internet for 3 nights …. Unbelievable for a “5 star hotel” Staff also need to be more attentive and friendly.

    10JeffreyPosted on: 11-7-2023

    just the staff were very friendly and helpful

    they need to open the restaurant upstairs back up as that was handy to have when it was open.

    10EdwinPosted on: 9-2-2023

    great place love it

    the new rule of not smoking in the balcony which it make no sense because that's the reason of a balcony. plus the city is too insecure to be smoking outside the property

    1IsmerPosted on: 9-1-2023

    The truth is that I have stayed at the hotel on other occasions, more than anything because of the location and the comfort of the rooms.

    The last time I stayed at this Hotel Now, since I received horrible and unacceptable treatment from the Front Desks, who were precisely changing shifts at the time I arrived from the airport tired to check in, I hoped that no one else went through such a moment. embarrassing with those people.

    7EricPosted on: 8-11-2023

    The staff was very accommodating and fast. Anything you needed they were very quick to get it for you.

    The hot water never really got hot. And even after they fixed it, it was still lukewarm. However they were very quick with fixing the problem. Also wish the pool and bar were open. It would make the hotel a 10/10 if they had those 2 things.

    7FRANK A.Posted on: 8-3-2023

    This Hotel was charging $9 dollars per breakfast every day and there are better Hotels around like MS Hotel that charge almost the same amount per night and included breakfast, I went around the Hotel 3 blocks from there and get a better breakfast for $4 dollars. They charged $9 ($37,000 Cop) and I get for ($16,000 COP) So it's a lack of respect for Customers. Also around the living room and closet there is not light, need to put better ceiling lights or lamps around there in evert room, was too dark

    Did not like the amount they charged for breakfast $9 dollars and I got better breakfast 3 blocks from there for $4 dollar and MS Hotel around there have the same price x night and included breakfast..NOT GOOD

    8HugoPosted on: 7-13-2023

    Location

    We stayed at 5th floor and Wi-Fi signal is horrible

    9derekPosted on: 6-13-2023

    Clean, chic, modern, professional, personable staff and luxury rooms (by Cali standards).

    Nothing! If they want to improve the experience, add slippers and robes.

    Amenities & Policies

    Amenities

    Swimming & Soaking

    • Swimming Pool
    • Outdoor pool
    • Rooftop pool

    Fitness & Spa

    • Spa

    Food & Drinks

    • Restaurant

    Media & Technology

    • Free Internet Access

    Transportation

    • Free Parking
    • Airport Shuttle
    • Accessible parking

    Health & Safety

    • Health Services
    • Daily disinfection

    Accessibility

    • Handicapped Rooms/Facilities
    • Accessible toilet
    • Facilities for disabled guests available
    • Wheelchair accessible

    Business facilities

    • Business Center

    General

    • Adult Only
    • Pets Allowed
    • No Smoking Rooms/Facilities

    Guest policies

    Check-inAfter 3:00 PM
    Check-outBefore 12:00 PM
    InternetFree Wi-Fi is available.
    ParkingFree parking is available.
    Children & Extra BedsChildren are not allowed. Children of age 18 and above can stay with extra bed, subject to additional charges.
    PetsPets are allowed. Charges may apply.
    Room RatesAll rates displayed are for two guests unless otherwise noted.

    Important info

    People traveling to Colombia with children under 18 years of age are required to present the child's birth certificate and a photo ID (passport for international guests) during check-in. If the visitor is a relative or legal guardian of the child, a notarized consent of travel signed by both parents must be presented, along with photocopies of their IDs. If only one parent is traveling with their child, a notarized travel consent signed by the absent parent must be presented. Visitors planning to travel to Colombia with children should consult with the Colombian consulate prior to travel. Please note that when booking 3 rooms or more, different policies and additional supplements may apply. Payment before arrival via bank transfer is required. The property will contact you after you book to provide instructions. Please note that the property doesn't accept reservations with credit cards from other people. The credit card holder must be the same person as the holder of the reservation. For your safety, the entrance of any guest who has not been identified during the reservation process, or not registered at check in, will be prohibited. As per Colombia´s tax law, only tourists who have a Permit of Entry and Permanence, tourist permit category PT before PIP-3, or PIP-5, or PIP-6, or PIP-10 are exempt from paying 19% IVA; or visa type V (Visitor) before Visa TP-11 or TP-12 or visa type M (Migrant) before TP -7 or visa type R (Resident). At the time of check-in at the hotel, the corresponding stamp or visa must be shown.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation. Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply. Guests under the age of 18 can only check in with a parent or official guardian. Payment before arrival by bank transfer is required. The property will contact you after you book to provide instructions. A damage deposit of COP 400000.0 is required at checkin. This will be collected by credit card. You should be reimbursed on checkout via credit card, subject to an inspection of the property.

    Location

    Now Hotel

    Av. 9a Norte 10n - 74, Cali

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