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How Far in Advance Customers Book
Peak booking occurs last-minute; early discounts less attractive.
The trend shows a peak in bookings one week prior to travel, possibly due to last-minute holiday plans or travel deals enticing customers. The weakest month could be attributed to a lack of significant discounts during earlier booking windows, impacting customer interest.
Customer Preference by Hotel Category
4-star hotels lead bookings with 20% discount.
In Santa Ana, 4-star hotels dominate package bookings at 64%, matching a 20% discount. In contrast, 3-star hotels follow at 36% with the same discount. The moderate gap suggests preference for perceived quality in 4-star accommodations.
Average Length of Stay
City-break behavior favors short trips with discounts.
The most common trip duration for packages from Charlotte to Santa Ana is 2 days, dominating bookings at 36%. This suggests a trend of city-break behavior, with discounts potentially influencing shorter stays over longer holiday options.
Most Popular Travel Months
April's peak bookings suggest holiday-driven travel trends.
In Santa Ana, April emerged as the peak month with 18% of bookings, likely driven by favorable weather and spring holidays. January and March were the weakest months at 9% each, suggesting low travel demand post-holiday season despite available discounts.
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