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How Far in Advance Customers Book
Peak bookings identified at 1 week; stable tendency.
The trend from Chicago to Boston shows a peak in bookings at 1 week ahead (24% of total), likely driven by last-minute travel considerations or promotional spikes. Weakest engagement appears at 24 weeks, highlighting a stable travel preference close to departure dates.
Customer Preference by Hotel Category
4-star hotels lead in Boston bookings.
In Boston, 46% of package bookings are for 4-star hotels, with a 16% discount. The second most popular category, 3-star hotels, accounts for 42% of bookings with a 10% discount, indicating a moderate gap in preference.
Average Length of Stay
3-day trips dominate Boston; value-driven travelers observed.
The most common trip duration for package bookings to Boston is 3 days, often reflecting a city-break preference. Notably, 33% of bookings feature a 15% discount, suggesting a trend towards medium stays, which attract value-focused travelers.
Most Popular Travel Months
Spring boosts travel; January and December are weak.
The peak booking months were April and May, likely due to spring travel demand and holiday planning, while the weakest months were January and December, possibly affected by post-holiday lulls despite notable discounts. Overall, seasonality suggests a spring preference for travel from Chicago to Boston.
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