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Priceline's passionate pitchman William Shatner is back in a brand-new round of television commercials. And this time he's traded his backing band for a little help from above - a hanging, hulking, tangled mass of 900 feet of industrial tubing and lights otherwise known as the priceline.com "SuperComputer." To see the first of 4 new spots, choose a viewer and click the link! Check back soon - we'll be loading the other new tv ad spots very soon.

Practice makes perfect - see Shatner behind the scenes finding his voice and toning his SuperComputer chops!

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Credits
Priceline's new commercials were created in-house and will begin airing nationally Sept. 16, 2002.

Production Team:

  • Creative Director, Writer: Ernest Lupinacci
  • Producer: Erika Shufelt, Bart Lipton - Bob Industries (LA)
  • Directors: Jonathan Dayton, Valerie Faris
  • Editor: Steve Hamilton - Mad Mad Judy (NY)
  • Graphics: Eric Bertolotti - Perhapsatron (LA)
  • Effects Artist: Geoff McAuliffe
  • Media: All of Priceline.com's media planning and buying is performed by Ocean Media, Inc - www.oceanmediainc.com
See the Commercial!
To view the brand new SuperComputer TV ad spot, choose a player below.
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Windows Media Player Windows Media 
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WilliamShatner.com
See what Bill's up to when he's not hanging around the SuperComputer at his Web Site.

• Join his fan club
• Learn more about Bill
• Shop the Store
Visit the Site

 

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