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Introduction

Last Updated on April 14, 2014.

TRUSTe European Safe Harbor certification

Priceline.com® is owned and operated by priceline.com LLC (together with its subsidiaries, "priceline.com"). The following describes the privacy policy (as amended or otherwise changed from time to time, the "Privacy Policy") applicable to the services available through the priceline.com web site, our mobile applications and other interfaces (the "Site") from priceline.com. By visiting the Site, you are consenting to the collection, use, disclosure and processing of your personal data described in this Privacy Policy.

On occasion priceline.com may revise this Privacy Policy to reflect changes in the law, our Personal Data collection and use practices, the features of our Site, or advances in technology. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this Site prior to the change becoming effective.

  1. Our Commitment to Your Privacy

Priceline.com LLC and its parent company, The Priceline Group Inc. (Priceline Safe Harbor Entities) comply with the US/EU and US/Swiss Safe Harbor framework ("Safe Harbor") as set forth by the US Department of Commerce regarding the collection, use and retention of personal data from the European Union ("EU") and Switzerland. The Priceline Safe Harbor Entities have certified that they adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. In particular, the Priceline Safe Harbor Entities adhere to the Safe Harbor with respect to personally identifiable data obtained in the US about: (i) customers and visitors to this Site from the EU and Switzerland ("European Customer Data"); (ii) suppliers, business partners, customers, and website visitors of our EU and Swiss affiliates ("European Affiliate Data"); and (iii) employees of our EU and Swiss affiliates ("European Employee Data"). EU European Customer Data is handled in accordance with this Privacy Policy, and any questions about such data should be directed to us as specified in the "How to Contact Us" section below. If we cannot answer or resolve such questions directly, the individual concerned may contact TRUSTe. To learn more about the Safe Harbor program, and to view the Priceline Safe Harbor Entities certification, please visit www.export.gov/safeharbor.

We process European Affiliate Data on behalf of, and in accordance with the instructions of, our relevant affiliates in the EU and Switzerland, such as in connection with customer support and other business functions. In addition, in limited circumstances, we may also obtain European Affiliate Data as necessary or appropriate in connection with litigation, government inquiries, internal inquiries, or similar matters. Questions about European Affiliate Data should be directed to us as specified in the "How to Contact Us" section below. In addition, we maintain internal policies and procedures governing the handling of European Employee Data. If we or our EU and Swiss affiliates cannot answer or resolve questions about European Employee Data directly, the individual concerned may contact the data protection authorities in their home country in the EU or Switzerland for further information.

The Priceline Safe Harbor Entities have been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program does not cover information that may be collected through downloadable software or our mobile applications. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. This Privacy Policy covers the site www.priceline.com. If you have questions or complaints regarding our privacy policy or practices, please click here to contact our Help Center. If you are not satisfied with our response you can contact TRUSTe here.

We value your trust in us and will work hard to earn your confidence so that you can enthusiastically use our services and recommend us to your friends and family.

  1. Information We Collect

We collect personally identifiable information ("Personal Data") about you that you provide to us while using the Site. Personal Data includes information that can identify you as a specific individual, such as your name, address, phone number, credit card number or e-mail address. We also collect non-personally identifiable information, which may be linked to your Personal Data, including your log-in name, IP address, search preferences related to specific searches, and bids through your interactions with our site. Third parties also may collect non-personally identifiable information on our Site as described below. Such third parties may be located outside of the European Economic Area in countries which may not provide for the same level of protection as the laws in your home jurisdiction.

Our Site includes links to other web sites whose privacy practices may differ from those of Priceline. If you submit personal information to any of those web sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any web site you visit.

You can log in to our Site using single sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Site to your profile page to share with others within your network.

  1. Protecting Your Personal Data

To prevent unauthorized access, maintain data accuracy, and ensure correct use of Personal Data, we will employ reasonable and current Internet security methods and technologies. To protect credit card transactions while in transit, Priceline.com currently uses Secure Socket Layer technology to encrypt Personal Data.

If you purchase certain services, such as airline tickets, for other travelers, we will collect the names of the other travelers. You must make sure that you have the right to provide such information. By providing any Personal Data of another traveler, you represent that you have all necessary authority and/or have obtained all necessary consents from such person to enable us to collect, use and disclose such Personal Data as set forth in this Privacy Policy. Personal Data of other travelers is collected only for the purpose of providing such other travelers' names to the appropriate travel supplier, such as the airline on which travel will occur.

  1. How We Use the Information We Collect

We use Personal Data to provide you with the products and services from our Site, to build features that will make the services available on the Site easier to use, and to contact you about these services. This includes faster purchase requests, better customer support and timely notice of new services and special offers and more relevant content.

From time to time, priceline.com may contact you to request feedback on your experience using the Site, to assist us in improving the Site, or to offer special savings or promotions to you, as a Site user. If you would prefer not to receive notices of special savings or promotions, you may simply opt-out from receiving them by replying to priceline.com using the hyperlink provided in these notices.

  1. Sharing Your Personal Data

Priceline.com does not share your Personal Data, except as disclosed in this Privacy Policy or unless we receive your consent. Priceline.com may share your Personal Data with its subsidiaries and with third parties as described in the categories below:

Certain Services: In order to provide you with certain services, we may share your Personal Data with our subsidiaries or third party partners, or require that you transact directly with a third party partner. Third party partners consist of companies with which priceline.com has contracted in order to provide you with services or products featured on our Site. Please refer to the websites of third party suppliers for their Privacy Policies and other information on the suppliers. Below is a list of some of such services:

Pay When You StaySM and/or Book Now, Pay LaterSM Hotel Products. In addition to our other hotel booking services, Priceline.com offers hotel services labeled as "Pay When You StaySM". "Book Now, Pay LaterSM" and certain hotel offerings or special offers where a deposit is payable directly to the hotel (which will be disclosed to you in the Important Information section of your contract page). These "Pay When You StaySM", "Book Now, Pay LaterSM" or direct hotel deposit reservation services are supported by Booking.com B.V. ("Booking.com"), a priceline.com affiliated company located in the Netherlands. Any Personal Data obtained in connection with such transactions is provided to Booking.com for processing and certain customer support services. Booking.com maintains reasonable measures to protect the security of Personal Data in accordance with priceline.coms standards, and acts in accordance with priceline.coms instructions with respect to the performance of the transactions and other handling of the Personal Data.

Priceline Cruises. Priceline Cruises are offered through World Travel Holdings, Inc. ("WTH"). When you provide Personal Data in connection with the purchase or booking of a cruise, you are providing such Personal Data to WTH, which holds such Personal Data on our behalf. Our contract with WTH requires WTH to maintain such Personal Data in accordance with this Privacy Policy.

Priceline Group Hotels. Priceline Group Hotels are offered through Lexyl Travel Technologies, Inc. ("Lexyl"). When you provide Personal Data in connection with the Group Hotels service, you are providing such Personal Data to Lexyl, which holds such Personal Data on our behalf. Our contract with Lexyl requires Lexyl to maintain such Personal Data in accordance with this Privacy Policy.

Share the TV Spots. If you elect to use our "Share the TV Spots" service to send priceline.com Negotiator video clips to a friend, we will ask you for your friend's email address. We will automatically send your friend a one-time email containing the video clip you selected. Priceline.com does not store this information.

We may revise this list from time to time if we decide to offer additional services through these or other third-party partners.

Priceline.com's Agents: Many of the operations we perform require us to hire other companies to help us with these tasks. For example, priceline.com hires companies to help us handle mail and e-mail (including sending and delivering packages, postal mail and e-mail) analyze the data we collect, market our products and services, handle credit card transactions and provide customer service. The companies we employ to help us with these tasks have access to Personal Data to perform their functions, but may not use it for other purposes. Priceline.com requires all agents to whom Personal Data is disclosed to enter into confidentiality agreements and to agree to act in a manner consistent with the relevant principles articulated in this Policy.

In some instances we utilize service provider platforms to help us provide certain services to you such as our Career services provider where this Policy governs the collection and use of your Personal Data even though you are on a third party website. In these instances you will always know whose privacy policy governs the collection and use of your Personal Data by clicking on the Privacy Policy link provided.

External Service Providers: When you use the priceline.com service to purchase an airline ticket, reserve a hotel room or a rental car or to take advantage of any of our other products and services (including travel insurance and destination attractions), we provide Personal Data to the airline, hotel, car rental agency, travel agency or other involved third-party. Please refer to the websites of third party suppliers for their Privacy Policies and other information on the suppliers.

Advertisements, Marketing Material and Other Offers: Unless you tell us that you do not want to receive these offers, priceline.com or those companies that we have a commercial relationship with, may occasionally send advertisements, marketing material or other offers that we think might be of interest to you. If you do not want to receive these advertisements, marketing material or other offers, please click here to unsubscribe .

Future Business Transfers: Our business is constantly changing. As part of that process, priceline.com may sell or buy other companies, and Personal Data may be transferred as part of these transactions. It is also possible that priceline.com, or substantially all of its assets, may be acquired by another company, whether by merger, sale of assets or otherwise, and Personal Data may be transferred as part of such a transaction.

Compliance with Law and Other Disclosures: Priceline.com reserves the right to release Personal Data in order to comply with applicable law and when we believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal process served on our the Site. We may also release Personal Data to enforce or apply the terms and conditions applicable to our products and services, protect us or others against fraudulent or inappropriate activities, or otherwise protect the rights, property or safety of priceline.com, our affiliated companies, our customers, or others.

  1. Our Policy Concerning Cookies

To serve you faster and with better quality, we use "cookie" technology and also allow third parties to use cookies on our Site. Cookies are small bits of code, usually stored on a user's computer hard drive or device, which enable a web site to "personalize" itself for each user by remembering information about the user's visit to the web site.

As described in more detail below, priceline.com's cookies have many benefits to enhance your experience on our web site. The third party cookies used on our site are also designed to improve your web site experience by facilitating the receipt of targeted advertisements while on our site and while you are viewing other, non-priceline.com web sites. To opt-out of advertising and certain other cookies, please see the opt-out links below.

Priceline Cookies (First Party Cookies): We, at priceline.com, use our cookies improve your web-browsing experience. For example, we use a cookie to reduce the time it takes for you to submit purchase requests by storing a registered user's e-mail address so that the user does not need to enter their e-mail address each time that they log-in to priceline.com. We will also use a cookie to keep track of your search criteria while you are engaging priceline.com's services. Priceline.com cookies are associated with a user's Personal Data. However, no third party has access to the information we collect through our priceline.com cookies.

Third Party Cookies: We work with third-parties that place cookies on our Site to provide their services, including:

Ad Targeting: We work with third-party advertising companies to serve ads while you are visiting our Site and permit these companies to place and access their own cookies on your computer in the course of serving advertisements on this Site. These companies may use information obtained through their cookie (which does not include your name, address, e-mail address or telephone number) about your visits to our and other web sites, in combination with non-personally identifiable information about your purchases and interests from other online sites in order to provide advertisements about goods and services of interest to you. Other companies' use of their cookies is subject to their own privacy policies and not ours.

Data Providers: We also allow data providers to collect web log data from you (including IP address and information about your browser or operating system), when you visit our Site, or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. These cookies contain no personally identifiable information. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, that we may share with data providers solely in hashed, non-human readable form.

Analytics/Measurement: We also use third-party analytics cookies to gain insight into how our visitors use the Site, to find out what works and what doesn't, to optimize and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our Site. We also make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they have been shown an online advertisement, which may include advertisements on third-party websites.

Remarketing Pixel Tags: In addition, we may share web site usage information about visitors to our sites with third-party advertising companies for the purpose of managing and targeting advertisements and for market research analysis on our site and other sites. For these purposes, we and our third-party advertising companies may place pixel tags (also called clear gifs) on some of the pages you visit on our site. We will then use the non-personally identifiable information that is collected using these pixel tags to serve you relevant advertisements when you are visiting other sites on the Internet. These advertisements may be targeted to specific searches you conducted on priceline.com during earlier browsing sessions.

Opting Out of Cookies: We provide you with choice over the use of cookies as described in this Privacy Policy. However, we do not otherwise support Do Not Track browser settings. If you'd rather we didn't use priceline.com cookies when you visit us, click here for information to help you turn them off. If you would like to control third-party advertising and marketing cookies that are set on this Site, please click here for your control options. If you would like to opt-out of ad targeting cookies set by Google and Doubleclick on our site, please click here: https://www.google.com/settings/u/0/ads?hl=en.

If you would like to generally (i.e. not just for this Site) opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliances Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. If you would like to opt-out of mobile ad campaigns and mobile application downloads monitored by AD-X click here.

In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: https://tools.google.com/dlpage/gaoptout.

If you wish to block other cookies, including those being served by companies that are not part of the Network Advertising Initiative or Digital Advertising Alliance click here or here. You can also delete all cookies that are already on your computer's hard drive by searching for and deleting files with "cookie" in it.

However, without cookies you may not have access to certain features on our Site, including access to your profile/account and certain personalized content. Removing all cookies from your computer could also affect your subsequent visits to certain web sites, including the priceline.com web site, by requiring that, for example, you enter your login name when you return to that web site.

  1. How You Can Access or Change Your Personally-Identifying Information

Priceline.com understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by contacting us here. To protect your privacy and security, we will verify your identity before granting access or making changes to your personally-identifying information. Any request to access your personally-identifying information will be answered in less than 30 days. If you have registered your profile on any of the services available on our site, your e-mail address and password are required in order to access your profile information.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

  1. A Special Note About Children

Persons under the age of 18 are not eligible to use any services on our site.

  1. How to Contact Us

Should you have any questions, concerns or comments, please click here. Priceline.com LLC is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.